Know enough AI to get smarter, not busier.
A practical course for marketers who want to understand the tech, see through the hype, and use AI where it actually helps.
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Learn the fundamentals, skip the overwhelm.
You've been told that AI will revolutionize everything. That you need to "transform or die." That every new tool is a breakthrough you can't afford to miss.
And you're right to be skeptical. AI models themselves are genuinely impressive, but most people have no idea how they work. Martech tools are just adding flashy interfaces to the same handful of capabilities. The industry has made AI feel more intimidating than it actually is because confused customers buy more products.
You don't need another tool or subscription. You need to understand how AI actually works.
Practical AI for Marketers cuts through the noise by teaching you the fundamentals. Once you understand what's really happening under the hood, you can get all the benefits without the overwhelm.
What You’ll Learn
This course isn’t about chasing hacks or mastering prompts. It’s about understanding how AI really works so you can use it effectively and confidently. You’ll learn:
- What's actually happening behind the scenes of tools like ChatGPT and Midjourney
- How to use chatbots like a pro
- How to use AI as a strategic assistant, not just a content generator
- What to actually change (or not) about your SEO strategy
- Where AI can meaningfully improve your workflow — and where it can't
- When to trust AI output, when to intervene, and how to avoid common traps
- How to separate marketing hype from real AI capability
- How to evaluate the value of any AI tool
- Where things are heading, and what's worth investing in
Planned Syllabus
Work in Progress